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Prohibition Brew, Budweiser’s ‘Coke Zero’ of non-alcohol category

After a pleasing reception in Canada last year, Budweiser Prohibition Brew, a non-alcoholic beer, recently reached the shores of the United Kingdom. Launched in November 2017 in the U.K. market, the business is in the process of building distribution in pubs and supermarkets.

Positioned as a premium, less sweet drink, Prohibition Brew is intended to taste just like Budweiser but with zero percent alcohol. It is developed for those who want to enjoy the refreshing taste of a beer without the added alcohol. Called the Coke Zero of the non-alcohol category, it is reportedly brewed to the same recipe as its parent brand Budweiser beer, but without alcohol.

With the approaching holiday season, the promotional ads for the new product would be seen on U.K. out-of-home sites as well as on digital platforms sending out well-crafted messages to encourage people to make smart drinking choices. The advertisements developed in partnership with the Department of Transport’s ‘THINK!’ road safety campaign is mostly targeting young men.

Non-alcoholic beverages a new trend

Cashing in on the growing popularity of non-alcoholic beverages, the brand hopes to appeal to a growing number of young consumers who are trying to limit their alcohol intake or quit it completely. According to Budweiser’s U.K. marketing manager Rowan Chidgey, “Budweiser is the number two brand in UK retail, and has been growing 15% year on year. Being a brand that people love in the UK, we feel that this is a great opportunity to meet consumers’ needs in this new sphere – there is a huge moderation trend happening.”

She added that with the launch of the new product the brand will address the two key barriers to drinking non-alcoholic beverages – the assumption that they taste bad and that it is uncool to be seen not drinking.

Remaining alcohol-free this festive season

A bright and merry time for many, holidays can also be difficult for some. For those trying to stay sober, festivities can pose challenges. Such people may not be satisfied with one drink and might be tempted to consume more. Though the celebrations might entice someone to raise a toast often, it is still possible to have fun without touching it.

Here are some of the ways to remain sober through the holidays:

  1. Choose your events: With two big festivals lined up – Christmas and New Year – it can be tough to avoid drinking while socializing with family and friends. However, when faced with a situation that can be detrimental to your sobriety, decide to skip the parties where alcohol is served and instead, choose the ones with non-alcoholic beverages on their menu. One can also politely request the hosts to keep the drinks away from him/her.
  2. Carry your own drinks: Instead of carrying an empty glass all the time, try to carry your own non-alcoholic drinks. This will ensure your participation, and prevent people from offering you a drink.
  3. Look for alternative ways to have fun: One does not always needs alcohol to feel good or enjoy an event. Some of the other ways could be hosting a game night, organizing a dance party or movie screening, or rustle up a scrumptious meal for the loved ones.

Road to sobriety

Drinking in excess or over a long period of time can lead to severe health consequences. It affects the liver, heart and brain functioning. Alcohol is also responsible for a range of mental health issues like anxiety, depression and suicide. As alcohol is a central nervous depressant, it can slow down breathing, induce coma and cause instant death. Early diagnosis and prevention can save lives of many.

If you know someone battling an addiction to alcohol, it’s time to get them professional help. At the 24/7 Recovery Helpline, we can help you or your loved one locate the best alcohol addiction treatment options at the finest treatment facilities in the U.S. Call us at our 24/7 helpline (855) 441-4405 or chat online with experts to locate the finest alcohol abuse treatment centers in your vicinity.

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