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3 Madison students win DEA’s first Operation Prevention Video Challenge

When students of Daniel Hand High School gathered for the morning assembly a few days ago, they were in for a pleasant surprise as a party was awaiting them. In May 2017, three of their schoolmates won the first-ever Operation Prevention Video Challenge organized by the Drug Enforcement Administration (DEA) and the Discovery Education. Through their video, the youngsters have beautifully presented how to avoid getting “swallowed up by an opioid addiction.”

The DEA and Discovery Education declared them winners of their recently concluded Public Service Advertising (PSA) initiative from among thousands of participants. The three winners, high school students from Madison (Madison Public School District), sent across the message about not to get affected by opioids and were awarded a grand prize of $10,000.

The main objective of the DEA is to enforce the controlled substances laws and regulations of the United States. It strives to curb the distribution, use and manufacturing of harmful substances in the country, safeguarding the people of the nation.

The DEA Educational Foundation, formed in 2001, is a non-profit organization dedicated to preventing drug abuse in the country. It tries to achieve the objective through supporting the DEA through outreach, advocacy and educational programs. The Discovery Education, on the other hand, is the global leader in standards-based digital content and professional development for K-12.

Operation Prevention Video Challenge

It is for the first time that this Operation Prevention Video Challenge has approached teens of the nation to participate in a 30-60 second public service video for educating their peers on the perils of opioids. Through their video, winners Kyle, Clay and Carter urged millions of others on the drug path to realign with the mainstream and relinquish their harmful habits. They advised them to be together and have fun with their loved ones instead of dabbling with drugs. They have sent a powerful message that opioids “dictate your actions,” and one should not let drugs destroy lives by getting help. This again emphasized the importance of early intervention, which is the cardinal rule to deal with any addiction.

 “We must change the culture surrounding the use of dangerous drugs, and that requires all hands on deck,” said DEA Acting Administrator Chuck Rosenberg. “The best messengers of change for young adults are their peers. The fine work created by Kyle, Clay, and Carter carries a powerful message – that opioid abuse hurts more than just the user. Congratulations to them: I’m grateful they lent their voice and creativity to this important cause.”

Dealing with addiction

The initiative by DEA, its Educational Foundation, and Discovery Education is a step in the right direction because educating the children about the dangers of opioids would deter them from jumping into the quagmire and rot their lives. They have impressionable minds, which can be tempted in any which way. Sowing the seed of “guarding themselves against opioids” will help them as they grow up.

Whether it is opioids, alcohol, marijuana or any other illicit drugs, addiction to any substance can be dangerous. Long-term and chronic addictions have wiped off millions of lives the world over. However, addiction is not the cul de sac, as treatment options are always there as a recourse. Hence, if a loved one is grappling with an addiction, reach out to the 24/7 Recovery Helpline to know about various alcohol and drug treatment centers in your vicinity. Call our 24/7 helpline number 855-441-4405 or chat online for more information.

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